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“What’s it all About?” After asking Alphie that question in 1966, boomers embarked on a quest for the spiritual answer. After 40 years in both wilderness and wonderland, the colorful pilgrimage has brought us to what has been aptly described as a “spiritual marketplace”.Read More

Following up on Kathleen Casey-Kirschling -- the first Boomer to apply for a Social Security pension -- Bloomberg's Amity Shlaes serves up some thoughts on fixing our retirement system.

"Inflation indexing would reduce the Social Security shortfall of trillions of dollars by more than two-thirds," she says in endorsing the idea of GOP presidential candidate Fred Thompson.Read More

Well, there's more to our generation than Andy Griffith and Leave it to Beaver but apparently we are junkies for that stuff when it comes to nostalgic TV.

TV Land, who markets to our memories, has relaunched the network's website TVLand.com.Read More

Kathleen Casey-Kirschling was born one second after midnight on January 1, 1946. Today she filed for Social Security benefits and, as the "first" Boomer, got to do it on the internet during a well-hyped press event.

Reuters was among many news organizations to spin it negatively, leading off by saying she is "the first ripple in a 'silver tsunami' of retiring baby boomers applying for pension benefits that threatens to overwhelm U.S. government finances."Read More

Once the kids are out of the house, what happens to you?

Fret not, there are surveys galore for almost any reason and we found one that has taken the pulse of empty nesters and found out a few things. Realtors especially are interested in case you want to change your nest, so the Realty Times has looked into some findings turned up by Pulte Homes.Read More

Over at The Huffington Post, Arianna's giddy take on life and politics, blogger Ann Handley takes a look at some Boomer numbers.

Handley's post -- 10 Curious Things About Baby Boomers -- mulls over whether Boomers are optimistic or delusional (although we ask, why not both!).Read More

A recent story in pe.com looks at firms hiring older workers and what the payoffs are for employer and employee.

"Customers in the over-45 age bracket currently make over 50 percent of all book purchases," said Andrea Smith, a senior recruiting manager at Ann Arbor, Mich.-based Borders, Inc. "In fact, 25 percent of heavy book buyers are over 50 and 17 percent are over 55."Read More

"There's no question that as the baby boomers are aging they're losing their taste buds, and as a result they're drawn not only to more spicy foods, but to more flavorful foods of all kinds."

So says Phil Lempert, a food market analyst who runs SupermarketGuru.com, which tracks consumer trends in supermarkets and restaurants. He's quoted in this tasty article in boston.com.Read More

"Free-spending boomers think young, to quote from a Pepsi-Cola slogan of their era, regardless of how old they actually are."

The New York Times has finally done their version of a story that's been around for a while: marketers see Boomers as a luscious target.Read More

Rose Community Foundation in Denver recently handed out 12 grants of $5,000 each to benefit Boomers.

As reported in denver.yourhub.com, the Boomer Innovation Grants program is part of the foundation's Boomers Leading Change initiative that aims to enhance Boomer life.Read More